Discount Sony BRAVIA V-Series KDL-40V5100 40-Inch 1080p 120Hz LCD HDTV

I am really happy with this TV. It has a great menu interface, specially the favorite button that allows you to switch inputs in a matter of seconds. The picture quality is just awesome. Very good contrast and deep blacks. The auto-brightness sensor is also useful, as it adjusts to room lighting automatically.

One of the good things about the TV is the low energy it consumes - 180W. I have a pretty sophisticated power monitoring setup in my home. If you watch the TV in dark, this consumption automatically goes down, as the light sensor lowers the brightness.

I have my Mac connected to the TV, and I use Plex/Boxee as my primary Cable-movies-video-audio source, and trust me it looks wonderful on this TV.

For the price and features, I couldnt find a better TV. I spent around 10 days researching every TV (~1000) and I must say I am glad I chose Sony V series.

A very very confusing thing is to visit the store and compare TVs. It is crazy. You wont have 5 different LCDs in your living room, so stop comparing them on 5% difference in brightness.

Another thing that might help buyers like me is that, more brightness (which is what impressed me at stores) is not necessarily great. I just finished calibrating my TV and had to turn the brightness, contrast and backlight way way down than the factory default, to get the right experience from Movies and my Mac. So trust me, do some research and you will learn, why more super bright isn't necessarily great and to make it worse, it consumes much more energy.

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